We are well aware of the Achilles' Heel of AI, training data on which the model is built, it has the power to make or break the AI model and the subsequent decisions it takes. My previous article highlighted the importance of data annotation services in creating well-labelled training data for enterprise AI models. The article also talks about the building blocks of successful service delivery in the annotation space and the business models prevalent globally. Let us in this article try to get a deeper understanding of the India story with respect to the data annotation landscape and a few trends that are driving the India market. The data annotation market serviced by India in FY20 is USD 250 Mn and the cost billed to the client for any project is based on the combination of the kinds of use cases, number of data items to be labelled, complexity and type of annotation required.